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Snapchat announces new features to encourage its young users to vote in elections

Snapchat has announced the addition of new features designed to help its young users register to vote in the upcoming US 2020 elections in November, when a company spokesman, Business Insider, said in an email that the company would offer four features, the first being "mini registration", which would allow users Register to vote directly in the application.

The company had previously partnered with Democracy Works to roll out the TurboVote tool that 450,000 people used to sign up in mid-2018, according to the Axios report, and among them, 57% went out to vote according to the company, and the tool will also track and monitor the number of Snapchat users who Register to vote in the application.

There will also be a guide to guide users with how to vote by mail, how to vote, and how to register, and it will also include resources from various organizations like NAACP, ACLU, and Democracy Works.
According to Business Insider, the company will launch another tool in partnership with BallotReady that will help users prepare for an actual voting day by helping them decide whether to vote by mail or in person due to the COVID-19 epidemic and its precautions.

Finally, Snapchat will offer users a checklist that will remind them of everything they need to do to register to vote, and according to a company spokesperson, the "voter checklist" was also a major part of registering thousands of users in 2018, and the tools will be published in September, according to Axios.

Snapchat has a broad base of its teens and young users, a demographic that includes many people who have recently turned 18, and younger generations have traditionally been less able to vote in the US election.

 The effects of the pandemic could make voting in the upcoming elections more difficult, as Business Insider's Grace Panetta previously reported ways to prepare for the November 2020 elections, including mailing ballot requests early.

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