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Google is testing YouTube Premium Lite subscription

 

Google is experimenting with a lower-cost premium subscription plan for YouTube that offers ad-free viewing without other YouTube Premium features like offline downloads or background play.
 
According to the Arab portal for technical news, the new Premium Lite plan was recently monitored, and the YouTube platform later confirmed the test offer in a statement, and Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden.
 
The Premium Lite plan means that users who are not interested in offline or background downloads can enjoy YouTube videos across the web and mobile app without being interrupted by ads.
 
A YouTube spokesperson said in a statement: "In the Nordic and Benelux countries (excluding Iceland) we are testing a new offering to give users more choices.
 
He added: The Premium Lite plan costs about 6.99 euros per month or local equivalent per month, and includes ad-free YouTube videos.
In comparison, YouTube's current Premium plan costs €11.99 per month in Europe.
 
Google is testing YouTube Premium Lite subscription
The Premium Lite plan includes ad-free viewing via the main YouTube app on the web, iOS, Android, smart TVs and game consoles, as well as the YouTube Kids app.
 
However, the plan does not include any YouTube Music benefits such as ad-free listening. It also doesn't include other Premium features, like background playback (when you want to switch to another app and still listen to audio from a YouTube video), or offline downloads.
 
Speaking of people who don't want to see the huge amount of YouTube ads and aren't very interested in other Premium features like offline downloads, Premium Lite seems like a helpful suggestion.
 
But at its current price, it costs about 60% of the price of the regular premium subscription, while providing only about a quarter of its benefits.
 
The Google-owned platform says the current subscription is in beta, and it is considering rolling out more plans based on public feedback.

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